HP Work from Anywhere
2021
Creative direction and execution for HP Work from Anywhere campaign.
Client: Transmission Agency
Produced for Hewlett-Packard India
HP Services in India launched Work from related services which primarily supports mid-market and enterprise organizations with Re-ployment, Desk-side support, Logistics and Moves/Changes services for their fleet of devices.
The ask was to define a cohesive visual theme for the campaign that could be applied across all assets, positioning the services clearly as India’s first ABM Services campaign.
The campaign’s creatives include key visuals, interactive eBooks, emailers, icon sets, animation storyboard, and infographics, all carefully designed to communicate the campaign message and capture the target audience’s attention.
