HP Toner - Think Again

Creative direction and execution for HP Toner and Supplies

Client: Transmission Agency
Produced for Hewlett-Packard

The campaign aims to double HP’s toner business in India by convincing enterprise buyers to choose originals over cheaper counterfeits. The main goal is to create a compelling creative strategy that supports the annual ABM plan, builds preference among target accounts, and drives business growth.

The creatives for this campaign consist of key visuals, interactive eBooks, emailers, and infographics, all specifically developed to convey the campaign message and engage the target audience.